Jackie Freundlich McFarland

After eight years as a professional rider and trainer in the hunter-jumper discipline, Jackie made a transition into working on the business side of the horse industry in 1996.  Initially, she worked with a developing television channel and an equine-related web site.  This led to starting a consulting business, Equestri Enterprises LLC, with a goal of bridging the gap between the horse industry and the burgeoning World Wide Web.  Jackie developed educational seminars and consulted on web sites for a number of clients including AQHA, Equine Affaire and Rocky Mountain Clothing.

Moving to Los Angeles in the fall of 2001, the concept of EquestriSol began to evolve. Taking her experience in the hunter-jumper niche, the horse industry, the web and marketing, Jackie developed solutions that fit equestrians. Over the last six years, the company has developed a solid clientele of professional riders, trainers, show managers and businesses in the industry.

As the creative and technical teams continue to evolve, combined with the knowledge Jackie, Duncan and Kathy bring to the business (see below), the future for providing solutions for the equestrian soul are endless.

Duncan McFarland

With a natural feel for the creative process, Duncan provides programming and design for EquestriSol clients as well as oversees our designers on various projects to ensure the highest quality results. Duncan’s experience in film and editing open the door to multimedia marketing tools for any client.

With a knack for tackling any challenge, Duncan has been known to not only provide creativity in a crunch but also programming in a pinch. Whether designing or programming, he thrives on new challenges.

Now also a father as well as a business owner, Duncan shares a starring role with his new daughter Chloe, born in February of 2007.

Kathy Keeley

Kathy has been providing strategic planning, project design, business planning, and executive coaching for the last 10 years through her own consulting firm. She has completed projects for more than 100 nonprofit, foundation, government organizations and small businesses throughout the United States, Europe and South America. A solid strategist who brings creativity and concrete solutions to every project, Kathy recently partnered with Jackie to explore new ventures and opportunities. Through this partnership, EquestriSol is developing new lines of business in market research and equine lifestyle management.

Kathy got involved with horses through her rider daughter Megan. Based on her experiences as a show mom, Kathy founded ShowMom.com in 2004. Kathy lives on her own farm with her husband and 7 horses (broodmares, babies and retired horses).

Cherissa Ducey

Cherissa brings over five years experience as a graphic designer specializing in creative development, brand identity, promotional collateral, consumer advertising and new media. Cherissa received her B.A. in Graphic Design and a minor in Marketing from Cal State University, Long Beach.

Lorri Quiett

Lorri’s diverse professional background includes over 20 years experience in marketing, public relations, event planning, project management, journalism, workshop creation and facilitation, and life coaching.   

An avid equestrian, she has applied her talents working in multiple roles for two major horse organizations -- the U.S. Equestrian Federation (formerly American Horse Shows Association) and the United States Equestrian Team.  She has handled press relations and managed special projects for national and international events including the 1994 Volvo Dressage World Cup, the National Horse Show, the Hampton Classic and the M&M Mars Essex Horse Trials. Additionally Lorri held managerial positions in the broadcast area at two Olympic Games (Sydney and Atlanta).  

Lorri is a trainer with motivational speaker Tony Robbins and travels worldwide to support him at events.  She also worked full time at the Robbins Organization as a Life Coach and parlayed that into a successful real estate coaching business.  Lorri is a graduate of Purdue University with a BA in Communications.

Tammy Chipko

Coming soon!

Laura Ware

Laura Ware was the winner of the 2007 LAHSA Junior Medal Finals and a recipient of the 2008 WCAR Jumper Rider Grant.

Laura rides with First Field Farm and often trains with Archie Cox. She is very successful in the all three disciplines on her own mounts as well as catch riding other horses.

Laura writes the Laura Listens column in the EquestriSol newsletter.

Zazou Hoffman

Zazou Hoffman is a 16-year-old from Santa Monica, CA. As a 13-year-old, having only shown locally, she decided to apply for the Ronnie Mutch Working Student Scholarship. She won, which led to working with respected East Coast trainers Missy Clark and John Brennan.

Through hard work and commitment, by Jan. '07 Zazou was one of seven elite riders chosen to work with Olympic Chef d'Equipe George Morris in Wellington, FL. She has competed in the Medal Finals for the past three years.

She counts her win at the Maclay Regional, her 4th in "the Medal" at Harrisburg, her 5th in the USET Talent Search East at Gladstone, and her 3rd in the WCE amongst her notable accomplishments.

Zazou writes the Zazou's View column for the EquestriSol newsletter.

Bill Hetzel

Bill’s experience in interactive media, website design, and audio/visual production are an invaluable asset to the EquestriSol team. His success as a producer, art director and creative director has enabled him to be truly effective in running and operating his own media company, MB4 Productions. Bill holds a Bachelor of Science in Marketing from Azusa Pacific University.